APP RE-DESIGN
COURSERA
Re-designing the Coursera application to streamline the search process and providing personalized learning path
Coursera App Redesign
In this case study, I am going to share insights into my UX design process and the design decisions I made while redesigning the Coursera mobile app.
This UX case study is my attempt to improve the existing experience of the Coursera mobile application, with a particular focus on enhancing the search experience for learners.
My role:
UX/UI Designer
My Responsibilities
- Discovery
- Design research
- User journey refinement
- User interface design
- Wireframing, prototyping
-Conducting usability studies
Team
UX Consultant ( my mentor)
Hello.
My role:
UX/UI Designer
My Responsibilities
Discovery
Design research
User journey refinement
User interface design
Wireframing, prototyping
Conducting usability studies
Team
UX Consultant (My Mentor)
Duration
Jan - May 2023
Have you experienced confusion while navigating the Coursera platform in search of the courses you need?
Coursera offers 2000+ courses and 180+ specializations taught by top instructors at nearly 150 universities, which itself makes it a huge learning platform across the world, So providing the best learning experience for their learners is the key factor.
The current mobile application lacks a Good experience for course discovery and the process of searching often creates a sense of confusion and results in a bad experience for users.
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THE DESIGN CHALLENGE
How can we assist users in finding the courses they need on a platform, without overwhelming them with a multitude of options, making it easier for them to get started?
THE SOLUTION
Personalized Learning Path
By incorporating a novel feature into the app, we aimed to simplify the user experience. This feature is specifically designed to cater to users searching for courses related to their new career or interest topic. It will provide them with a personalized learning path that not only assists them in getting started but also directs them towards the most relevant courses for acquiring the necessary skills. Moreover, the revamped design of the app ensures that courses are prioritized based on their significance, enabling users to focus on the most important content for their learning journey.
RESEARCH PHASE
Semi-Structured Interview: Finding The Real Problem
I interviewed 4 people who were involved with taking different courses through Coursera and heard from them about their journey, their ideal scenarios for the product and their frustration.
The only aim was to get some qualitative data to discover new problems.
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In this case study I focused on the search process and its issues.
“When I want to search for my job, there is lots of topics, it is not obvious which course is necessary, which course should take first”
“I put a lot of time into a course and in the end, I found that for understanding this course, it would be better to take some other courses before.”
“The platform is not interactive, when I did my project and I sent for feedback, I didn’t get real feedback to know my problems and there is no way to get professional feedback on my project and my questions”
ANALYZING
Current User Flow
For finding a course there are 3 ways:
1: Topic categories
In a explore screen there are different topic categories that users can choose and find related courses.
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Problem:
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Struggle to identify which category includes the courses they need.
2: Search on explore screen ,users can scroll through different recommended categories of courses related to their search history
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Problem:
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Too much information
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Confusing.
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Not quick and easy navigation
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3: Search tab on the bottom toolbar
To search for what you look for on search screen.
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Problem:
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lot of results
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overwhelming , user don't know where to start or which courses to take
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SYNTHESIZING FINDINGS
User Persona
IDEATION
Meeting the Needs of Users
I did a quick ideation to come up with ideas for how to address gaps identified in the search process and find needed courses
The features were important to address:
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Explore career
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Learning path
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Course categories
PROPOSED SOLUTION
New User Flow
TRANSFORMATION
Low-fidelity Prototype
I started sketching interfaces and tried various iterations and finally decided and make low-fidelity wireframes in Figma for creating an interactive prototype to test.​
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Making users able to search by career
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Users can see the importance of each course
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Users easily can check what materials the course covers
USABILITY TESTING
Gathering Feedback
We recruited 3 Sheridan students to test on our mid-fidelity prototyp​
Goal:
To determine if the user can easily find the courses they need to learn.
Results:
Overall, the participants provided positive feedback on the proposed solution. Participants mentioned that the proposed solution was easier to use, and had better features. However, they pointed out some minor issues .
For the final prototypes, adjustments include:
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Making search by career option more obvious
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Changing the clickable box design
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Using similar colors for related categories
Iteration
Try the Prototype
Learning
Overall, reflecting on this process really helped me extract key points, learnings, as well as blockers that I could eliminate to improve the process next time. Here are some of the lessons learned:​
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Align website goals with marketing goals.
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Create user personas. By creating the ideal Coursera customers through personas, you'll be able to design the right solutions.
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Testing gives you a valuable collection of user feedback that you can use to improve your site and to understand what's working